Demographics Table Female

Audience	Media example	How has it been crafted to gain interest of the audience?
Female Socioeconomic group: A,B,C1 Primary audience: 18-40	Sex in the city	This program is a comedy drama biased on the lives of four beautiful elegant middle aged women in New York. Its core audience is 18-40 year old single and taken women who are career orientated, educated females and who enjoy watching programs related to drama, men and sex. This program entails the themes which women encounter in everyday life. The main characters are between the ages of mid-thirties and early-forties. Although these women aren’t of the same age as some of the viewers the obstacles they encounter can be related to no matter what age you are. The setting is based on the high working life in new York which the target audience can relate to. The four main characters are all very different but can be compared to the normal types of friends mature women have. As it is know most women love drama, obsess over fashion and constantly talk about men and sex within their circle of friend and is therefore very appealing to their target audience.  The places they visit and the branded clothes they wear attract the socioeconomic group and target audience as they are material things that the everyday person will not understand and can’t relate to. The characters in this program are all very different one is single, one is married but has no children, one is married and has kids and one has a problematic marriage therefore this program relates to all types of mature women as they battle through life problems. It is very fast and noisy which reflects the busy lifestyle of their target audience it has many crude scenes which make it inappropriate for a younger target audience. They portray problems and situations in a humorous way in which only the target audience will understand as they are problems they have encountered before. Therefore this program gains interest of its target audience through highlighting the drama and problems mature working class women encounter in their everyday lives.