Demographics Table 2-5

Audience	Media Example	How it has been crafted to gain interest of the target audience?
2-5  Primary Target audience: Children Socioeconomics group:  ( E) Secondary target audience: Brothers sisters and parents	Barney and friends	Barney and friends is an educational kids program aimed at children aged 2-5. Barney is a characterized purple tyrannosaurus rex who sends educational messages to the young viewers through music, dance and optimism. This program is biased on the imagination of children as the toy Barney magically comes to life to help them learn about a topic. This program is biased in a school and school playground which is portrayed as a happy carefree place for children to play and learn which also appeals to the secondary audience the parents watching this program with their children. The topics which appear in this TV program are easy and educational. Barney conveys messages such counting and learning the alphabet with the help of a song, a dance and the help of the other children. This program uses simple terminology so that the target audience can understand the messages. This program is filled with bright happy and vibrant colors such a purple for Barney, blue skies and very colorful classrooms and playgrounds to attract the attention of the children watching. Every message is explained using toys that children enjoy and therefore interests the children which keep them watching. The audio is non-diegetic to make the voices and the audio as easy as possible for the children to understand and the upbeat and cheerful music keeps the children intrigued and encourages them to dance along. The closing song at the end of each episode is “I love you” this song teaches children to be kind and caring and shows them the importance of been nice and also teaches the children to remember words with its catchy theme tune.  All characters in this program speak very slowly so that the children can easily follow. The props used are very stereotypical to this target audience and can also encourage children to draw on paper and not on walls for example.  Each program last approximately 55minutes. This is beneficial to the secondary target audience as their children are been occupied with an educational program which they enjoy and they in this time can also get other things done with the peace of mind their children are safe and been educated.